Channel Sales Incentive Solution
Channel Sales Incentive Solution
IMPACT
The Channel Partner Sales Incentive has seen phenomenal growth, with participation doubling since inception.
Participants earning the travel award have now visited 6 countries and 11 US states throughout the program's history.
Leveraging a fully custom mobile app, the channel incentive has grown exponentially to reward Technicians nationwide for selling client products and services.
Challenge
With a nationwide network of Channel Partner Sales Representatives, our client recognized the potential to drive incremental business - both by growing product sales and by signing new accounts. To sustain engagement, it was essential to keep these sales reps continuously educated and inspired through dynamic communications and custom technology tailored to their needs.
At the same time, the overarching program needed to bridge the gap between the client's direct and channel sales teams, ensuring alignment at the account level. Delivering instant, meaningful rewards was critical, providing tangible recognition that would reinforce performance, strengthen loyalty, and fuel ongoing momentum.
Solution
To set our client apart in a crowded marketplace, we began by listening - hosting focus groups to uncover what truly motivated their audience. From these insights, we designed a multi-level incentive program that blended instant cash rewards on branded debit cards with the allure of exclusive group travel experiences.
The suite of solutions was powered by a dynamic digital hub. An engaging website delivered everything from leaderboards and progress updates to training videos, promotions, and reporting tools.
The introduction of a mobile-first experience at the rooftop level allowed Technicians to self-submit claims and receive instant rewards. This innovation exponentially grew the program’s reach and accessibility.
Beyond the platform, we built tools that gave our client and its channel partners flexibility. Customizable promotions and spiffs drove incremental business, while targeted communication campaigns ensured participants and sales teams stayed informed, motivated, and trained on the latest tools and opportunities.
Results
The program has thrived for nearly a decade, continually evolving to match business goals and keep participants engaged. By combining flexible reward structures with innovative technology, our client has successfully motivated frontline sellers and reinforced loyalty across both direct and channel sales teams.
Most importantly, the program has consistently delivered measurable growth. From incremental sales and new account signings to audience expansion through the mobile app, our incentive strategy achieves objectives and sets a standard for long-term engagement in the industry.
