Valvoline Rev Up
Valvoline Rev Up
Challenge
The client was seeking a unique and memorable way to celebrate and host their top redline performers and channel partner principles. The assignment was to create an incentive experience so custom it would be referenced timelessly.

800+ Travelers
To 17 Exciting Destinations Worldwide
289% Increase
In Units Sold Since Year 1
Solution
Fusion helped to curate a trip of a lifetime to Lake Como, Italy with exclusive opportunities to wow these VIP guests.
• Host Valvoline's top partners in a setting unlike any other, while offering them exclusive private opportunities, taking any travel or planning worries away and experiencing the area like a local.
• Host Valvoline's top partners in a setting unlike any other, while offering them exclusive private opportunities, taking any travel or planning worries away and experiencing the area like a local.
• Host Valvoline's top partners in a setting unlike any other, while offering them exclusive private opportunities, taking any travel or planning worries away and experiencing the area like a local.

Just an example of longform text
What follows from here is just a bunch of absolute nonsense I've written to dogfood the plugin itself. It includes every sensible typographic element I could think of, like bold text, unordered lists, ordered lists, code blocks, block quotes, and even italics.
It's important to cover all of these use cases for a few reasons:
- We want everything to look good out of the box.
- Really just the first reason, that's the whole point of the plugin.
- Here's a third pretend reason though a list with three items looks more realistic than a list with two items.
Now we're going to try out another header style.
You can type in almost any markup you want
So that's a header for you — with any luck if we've done our job correctly that will look pretty reasonable.
Something a wise person once told me about typography is:
Typography is pretty important if you don't want your stuff to look like trash. Make it good then it won't be bad.
It's probably important that images look okay here by default as well:
Impact

Exclusive Planned Experiences
This is a paragraph area where you can include any information you’d like. It’s an opportunity to tell a story about the business or describe a special service or product it offers. You can use this space to share the company history or highlight a particular feature that sets it apart from competitors.

Bucket List Activities
This is a paragraph area where you can include any information you’d like. It’s an opportunity to tell a story about the business or describe a special service or product it offers. You can use this space to share the company history or highlight a particular feature that sets it apart from competitors.

VIP Dining & Accommodations
This is a paragraph area where you can include any information you’d like. It’s an opportunity to tell a story about the business or describe a special service or product it offers. You can use this space to share the company history or highlight a particular feature that sets it apart from competitors.
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