Valvoline REV UP

Fusion collaborated with Valvoline to develop a robust, performance-based incentive program, driving business growth through Channel Partners.

The goal? Motivate Channel Partner Sales Reps to deliver incremental business in the form of new account sales.

How We Did It

Fusion leveraged its scalable rewards platform to create a brand new program:

  • Fusion wanted to understand the target audience - conducted in-house focus groups, working directly with Channel Partner Sales Representatives and Valvoline Territory Business Managers
  • Developed program name, logo and branding
  • Established an Elite Status within program, Redline Performers, to reward and recognize those that delivered maximum results
  • Partnered with Dale Earnhardt Jr. to generate program excitement at launch and beyond
  • Hosted program training webinars and online instructional videos for key players
  • Created a custom Visa Reward Card for all participants

Fusion developed and maintains the REV UP website, including:

  • Leaderboards for top performing Sales Reps
  • Easy online sales claim submittal process
  • Online claim tracking and earnings report
  • Redline Performer Point tracking gauge
  • Featured Valvoline products
  • A 100% paperless process

Fusion continues to operate and maintain REV UP - creating a long-term space for Valvoline to work with Channel Partners.

REV UP Website User Guides
REV UP logo Redline Performer logo


North American Channel Partners enrolled


Sales representatives enrolled


Unique accounts created

*Statistics within first 45 days of program

Case Studies

A fully branded mobile tour culminating in a final festival — all in the effort of discovering the next great American burger chef.

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Fusion worked with Wild Turkey to give bartenders the experience they deserve — a three-day, behind-the-scenes event alongside the Master Distillers themselves.

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Fusion worked with Bosch to create a high-tech, one-of-a-kind educational touring program in promotion of their innovative products.

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Award winning musicians, social gurus and consumers all aboard a branded cruise ship and aircraft carrier experience.

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The AFA needed a full, 360-degree program including website, event operations and publications. Fusion made it happen — and more.

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Cabo Wabo Tequila: Thick Cut Living

Cabo Wabo Tequila's "Thick Cut Living" campaign takes a no-holds barred approach to life, liberty and the pursuit of pleasure.

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A new, 360-degree brand platform featuring social sports, celebs and a whole lot of Honey.

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Valvoline Rev Up rewards program

Fusion created a brand-new rewards program from the ground up – built with distributors in mind and perfected for Valvoline.

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