Sprint Rewards Me

Our overhaul of this flat-lining retail incentive program fueled a jump in sales rep participation from 30% to 78% in just 6 months.

This wouldn't have happened without a surge of fresh rewards and personal communications, plus a web platform designed to laugh at complexity, accelerate tracking and create connections.

Challenge:

Sprint runs the program, equipment manufacturers fund it, and the audience is a diverse group of sales reps with challenges that vary by region, store and more.

Solution:

Design an experience that's a magnet for the diverse, high-turnover group of eligible participants. Make communications compelling and rewards desirable.

Execution:

Create a custom platform that makes participation simple and administration straightforward, while handling complex segmentation and mountains of data.

How It Works

  • Product launch, special offer and closeout messages from manufacturers have powerful reach.
  • Sales Reps get personally relevant sales and training challenges each month, to complete for badges or reward points.
  • Performance tracking is automated - reps enter their unique ID at each transaction, and data feeds directly into the platform.
  • Full integration creates an engaging experience, from challenge alerts to POS tracking, and point deposits to reward redemption.
  • Participants can redeem for whatever they want: catalog merchandise, debit card dollars, or new equipment from Sprint stores.

POWERFUL REWARDS

SPRINT REWARDS ME HAS IMPRESSIVE REWARDS COVERAGE, WITH CHOICES ABLE TO INSPIRE A BROAD RANGE OF PARTICIPANTS.

BRAND-NAME

MERCHANDISE

DEBIT CARD

DOLLARS

NEW DEVICE

UPGRADES

TRIPS, CONCERTS

& EVENTS

Program launch video

PARTICIPATING REPS SELL

THIS MUCH MORE THAN OTHER REPS

PRODUCT-SPECIFIC PROMOTIONS

RAN IN THE FIRST SIX MONTHS

MILLION LINES OF DATA MANAGED DAILY

BY OUR CUSTOM-CODED PLATFORM

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