Bud Light Hotel 2014

How do you make an epic, breakthrough event in the largest city in the US on the world's biggest stage?

You take over a cruise ship and aircraft carrier, turning both into fully functioning branded experiences!

Here's a rundown of how we made it happen:

  • Bud Light and Fusion transformed the USS Intrepid into a non-stop entertainment hub that hosted concerts, parties and surprise performances.
  • Artists included: Foo Fighters, Fall Out Boy, The Roots, and Imagine Dragons.
  • Offered nearly 20 unique restaurant and bar venues.
  • Sparked a new partnership with key partners, like Uber, offering free and safe rides from the experience.
  • For some consumers, they shared a ride with a surprise celebrity.
  • Invited social influencers to amplify the visibility and virality of the event.
  • Executed a sweeps at retail where consumers could win a trip to the NYC Super Bowl Experience as well as a spot aboard the ship.
The Bud Light Hotel was a yearly fixture at 5 consecutive Super Bowls – Miami, Dallas, Indianapolis, New Orleans and of course New York. In 2013, we were honored to win the EX Award within the category of Best Production of an Event (Consumer).

Results

This execution made history as the most technologically advanced hotel, ship, and venue combination the world had ever seen.

  • Over 4000 guests and 1600 employees
  • Thousands of social posts and photos shared via Facebook, Twitter, and Instagram
  • Uber and Bud Light have continued to work closely together on experiential events

5 days

For almost an entire week, Fusion helped the Bud Light brand take over an aircraft carrier in downtown New York City.

10 bands

The Bud Light Hotel hosted 10 of the hottest musical acts.

5000+ visitors

That’s how many people came aboard the ship – and that’s not counting the thousands upon millions of consumers who witnessed the spectacle in-person and online.

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