Budweiser — Bud & Burgers

Budweiser already knew that Bud & Burgers were the perfect pair. So they asked Fusion to help find the nation's greatest amateur burger chef – a quest for the perfect Burger to go with an ice-cold Budweiser.

Starting with a ten-city mobile tour and culminating with an epic grand finale celebration, Fusion made it all happen – bringing Bud & Burgers to the masses.

The Mobile Tour

Fusion designed and custom built a 53' tractor-trailer to transport the Bud & Burgers experience to ten different festivals, all in the search of the next great burger chef.

The trailer:

  • Contained a fully functioning kitchen for our amateur burger chefs to prepare their burgers
  • Traveled roughly 10,900 miles to 9 different states
  • Featured four Budweiser Signature Draught taps, ensuring smooth sampling activations
  • Housed an entire festival footprint, including a rooftop deck.

The Final Festival

To cap it all off, Budweiser and Fusion held a final cook-off and celebration at the St. Louis Brewery featuring live talent and cold beer. At the end of the day, we crowned the champion — the best burger in America and the recipient of $100,000.

68,000+ Experiences

Individual firsthand experiences with Bud & Burgers

45,108 Samples

Samples of Signature Draught served from the trailer

10 Million+

Estimated social impressions

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