THE BOSCH XPERIENCE
When Bosch asked Fusion to help promote their innovative new gasoline direct injection system and quiet cast brakes, we knew the only way to promote the future of the automotive industry was with the most advanced technology possible.
- Fusion created an immersive experience using the virtual reality headset, Oculus Rift, giving users an inside look at the Bosch engine and brake technology without ever having to get their hands dirty.
- We took education to the future, becoming one of the first to use Oculus in a non-game format.
- Featured on “Jay Leno’s Garage”, the campaign hit the right chords with the right crowd.
Event Marketer — SILVER: Best Digital+Live B2B Campaign
Coast to Coast Activations
The Bosch Xperience traveled to 22 cities, educating and entertaining mechanics, students, and engineers at each and every stop.
Pop-up training vehicles.
on the road.
From coast to coast.
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