THE BOSCH XPERIENCE

When Bosch asked Fusion to help promote their innovative new gasoline direct injection system and quiet cast brakes, we knew the only way to promote the future of the automotive industry was with the most advanced technology possible.

Groundbreaking Technology

  • Fusion created an immersive experience using the virtual reality headset, Oculus Rift, giving users an inside look at the Bosch engine and brake technology without ever having to get their hands dirty.
  • We took education to the future, becoming one of the first to use Oculus in a non-game format.
  • Featured on “Jay Leno’s Garage”, the campaign hit the right chords with the right crowd.
PRO Awards — GOLD: Best B2B Campaign
Event Marketer — SILVER: Best Digital+Live B2B Campaign

Coast to Coast Activations

The Bosch Xperience traveled to 22 cities, educating and entertaining mechanics, students, and engineers at each and every stop.

Three

Pop-up training vehicles.

Seven Months

on the road.

900+ activations

From coast to coast.

Case Studies

A fully branded mobile tour culminating in a final festival — all in the effort of discovering the next great American burger chef.

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Fusion worked with Wild Turkey to give bartenders the experience they deserve — a three-day, behind-the-scenes event alongside the Master Distillers themselves.

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Fusion worked with Bosch to create a high-tech, one-of-a-kind educational touring program in promotion of their innovative products.

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Award winning musicians, social gurus and consumers all aboard a branded cruise ship and aircraft carrier experience.

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The AFA needed a full, 360-degree program including website, event operations and publications. Fusion made it happen — and more.

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Cabo Wabo Tequila: Thick Cut Living

Cabo Wabo Tequila's "Thick Cut Living" campaign takes a no-holds barred approach to life, liberty and the pursuit of pleasure.

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A new, 360-degree brand platform featuring social sports, celebs and a whole lot of Honey.

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Valvoline Rev Up rewards program

Fusion created a brand-new rewards program from the ground up – built with distributors in mind and perfected for Valvoline.

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