The American Fence Association

An association in need of a brand refresh, Fusion created a full 360-degree program for the AFA. From website to annual events, membership saw an immediate spike.

Fusion is currently:

  • Managing the AFA’s finances, certification and membership
  • Operating the AFA’s annual “university”
  • Refreshing website with new branding and formatting
  • Producing Fencepost and FenceSense publications
  • Increasing awareness of Membership Savings Program — saving members up to 20% with the AFA’s vendor partners
  • Establishing and maintaining the AFA’s online Membership Portal
  • Continually cultivating brand divisions and logos
  • Assisting in reviving, promoting and executing the AFA’s annual convention and tradeshow - FENCETECH

25% increase

in membership — far above other association numbers

$600,000 saved

for members in one calendar year

150% increase

in sponsorship revenue at FENCETECH

Case Studies

A fully branded mobile tour culminating in a final festival — all in the effort of discovering the next great American burger chef.

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Fusion worked with Wild Turkey to give bartenders the experience they deserve — a three-day, behind-the-scenes event alongside the Master Distillers themselves.

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Fusion worked with Bosch to create a high-tech, one-of-a-kind educational touring program in promotion of their innovative products.

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Award winning musicians, social gurus and consumers all aboard a branded cruise ship and aircraft carrier experience.

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The AFA needed a full, 360-degree program including website, event operations and publications. Fusion made it happen — and more.

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Cabo Wabo Tequila: Thick Cut Living

Cabo Wabo Tequila's "Thick Cut Living" campaign takes a no-holds barred approach to life, liberty and the pursuit of pleasure.

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A new, 360-degree brand platform featuring social sports, celebs and a whole lot of Honey.

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Valvoline Rev Up rewards program

Fusion created a brand-new rewards program from the ground up – built with distributors in mind and perfected for Valvoline.

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