BODYARMOR needed to unite over 400 employees nationwide in a compelling and productive location. It was critical that the meeting was informative while remaining true to their core culture and brand. This required an action-packed schedule of keynotes, break-out sessions, and a guest speaker to help set the tone for the road ahead.
A three-day all-hands meeting in historic and beautiful Boston, complete with on-theme food and a team outing to Fenway Park to take in a Red Sox game. Each attendee customized their very own pair of Nike shoes and had the unique opportunity to hear from Boston’s very own Julian Edelman, who delivered an impactful presentation on how teams succeed.